Some of the main topics for Business Studies chapter Marketing Management (Class 12) along with their details are:
1. Introduction to Marketing: Meaning and Concepts - This topic provides the basic understanding of marketing and its various concepts such as production concept, product concept, marketing concept and societal marketing concept.
2. Marketing Mix: Product - Here, students will learn about the product mix and its elements such as product line, product width, product depth, and product consistency.
3. Marketing Mix: Price - This topic covers the pricing decisions and policies including factors affecting pricing decisions and various pricing strategies such as penetration pricing, skimming pricing etc.
4. Marketing Mix: Place - Students will gain knowledge about the distribution mix and its components such as channel of distribution and logistics.
5. Marketing Mix: Promotion - This topic explains the promotional mix and its elements such as advertising, personal selling, sales promotion and publicity.
6. Marketing Process - Here, students will understand the marketing process and its various steps such as situation analysis, marketing research, segmentation and targeting, product positioning, and marketing mix decisions.
7. Marketing Planning - Students will learn about the process of marketing planning and its various components such as market share, sales forecast, marketing budget and marketing objectives.
8. Marketing Research - This topic covers the importance and types of marketing research including steps involved in research process and sources of data.
9. Consumer Protection and Ethics - Students will understand the importance of consumer protection and business ethics in marketing management.
10. Digital Marketing - In this topic, students will be introduced to the concept of digital marketing and its various components such as search engine optimization (SEO), social media marketing, email marketing and mobile marketing.
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Main topics for Consumer Protection
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